Read/Watch/Listen

 

ARTS KNOWLEDGE ON "MARKETPLACE' AMERICAN PUBLIC MEDIA
Stacey Vanek Smith asks us why TKTS is an important part of marketing Broadway.

 

WHO DO YOU THINK YOU'RE TALKING TO?
Why our premium seats are filled and the rest of the house fails to sell.

 

LIVING IN A FAIRY TALE
Beware the allure of quick fixes - painless tweaks don't lead to fundamental change.

 

WHEN SELLING OUT IS BAD NEWS
Dynamic pricing and how US arts organisations are making it work for them.

 

NEW AUDIENCES THAT STICK
We work to grow our audiences every day. Why is it still a struggle?

 

PRICING STRATEGIES TO ATTRACT

AUDIENCES AND KEEP THEM COMING

BACK FOR MORE

Patrons have widely varying views on price - how do we serve them and make ends meet?

 

A CULTURE OF ASKING
Discussions of funding the arts in the UK reference the US' "culture of giving." In truth it’s a culture of asking.

 

DATA AND FEELINGS

Predicting (or not) the future (video),

TedX Broadway, January 2011

 

CLOSING THE BARN DOOR BEFORE THE

HORSES LEAVE

Dynamic pricing - dastardly scheme or lifeline?

Neither. It is simply a tool.

 

ARTS KNOWLEDGE is a performing arts marketing

consulting firm. We provide help with data analysis, revenue projections,

patron relationships and branding.

What does that really mean?

 

 

 

We can help you:

      • Clearly and compellingly speak to patrons (existing and new)
      • Offer an experience that keeps patrons coming back for more
      • Use what you already know to make informed decisions about
         how to stay healthy and financially secure
      • Build marketing campaigns that make sense

 

How do you know you need us?

 

If you find you have:

      • Declining subscriber base
      • Fewer new audiences
      • Desire for revenue growth
      • Lack of clarity in your marketing
      • A new direction or leader
      • A suspicion that you could benefit from outside advice


If you have any of these symptoms, please contact us immediately!