ARTS KNOWLEDGE ON "MARKETPLACE' AMERICAN PUBLIC MEDIA
Stacey Vanek Smith asks us why TKTS is an important part of marketing Broadway.
WHO DO YOU THINK YOU'RE TALKING TO?
Why our premium seats are filled and the rest of the house fails to sell.
LIVING IN A FAIRY TALE
Beware the allure of quick fixes - painless tweaks don't lead to fundamental change.
WHEN SELLING OUT IS BAD NEWS
Dynamic pricing and how US arts organisations are making it work for them.
NEW AUDIENCES THAT STICK
We work to grow our audiences every day. Why is it still a struggle?
Patrons have widely varying views on price - how do we serve them and make ends meet?
A CULTURE OF ASKING
Discussions of funding the arts in the UK reference the US' "culture of giving." In truth it’s a culture of asking.
Predicting (or not) the future (video),
TedX Broadway, January 2011
Dynamic pricing - dastardly scheme or lifeline?
Neither. It is simply a tool.
ARTS KNOWLEDGE is a performing arts marketing
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patron relationships and branding.
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